|(click on headline for full story)||2/10/2010|
|Nutrition/Public Relations||SWEET VALENTINE! POTASSIUM IN POTATOES MAKES FOR A PERFECT HEADLINE DURING AMERICAN HEART MONTH|
|Nutrition/Public Relations||QUICK & HEALTHY MASHED POTATOES|
|Nutrition/Public Relations||OPRAH’S “HEAVENLY” FOOD MADE HEALTHY|
|Nutrition/Public Relations||GREAT POTATO NUTRITION PR|
|Tools for Industry/
|INTRODUCING THE USPB RESOURCE CENTER|
|Dehy/International||SIZZLER JAPAN RENEWS|
|Dehy/International||BUILDING DEMAND THROUGH TRADE EDUCATION|
|Frozen/International||“BETTER SPECS ARE BETTER” MESSAGE RESULTS IN UPGRADE BY RESTAURANT CHAIN|
|Frozen/International||FROZEN POTATO PROGRAM SEARCHING FOR TECHNICAL EXPERT|
|Frozen/International||CONSUMER COOKING CLASSES TEACH KOREANS ABOUT USING US FROZEN POTATOES AT HOME|
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SWEET VALENTINE! POTASSIUM IN POTATOES MAKES FOR A PERFECT HEADLINE DURING AMERICAN HEART MONTH
With Valentine’s Day and American Heart Month on the horizon, it’s no coincidence February is also Potato Lovers’ Month! The United States Potato Board (USPB) took this opportunity to reach out to hundreds of food writers, registered dietitians and bloggers with a “valentine.” It included a copy of the brand new Potato Nutrition Handbook, a fact sheet of “Ten Reason’s to Love Potatoes” and a recipe and photography of Quick and Healthy Mashed Potatoes—all wrapped up in a red envelope and sealed with tater-ific Valentine messages. Whether their readers wear their hearts on their sleeves or have hearts made of gold, they’ll likely be interested to learn potatoes are a good source of potassium. Research shows potassium may help lower blood pressure, contributing to a heart-healthy diet.
Stay tuned to hear about the hot potato results from this media outreach!
QUICK & HEALTHY MASHED POTATOES
Need a vegetable on the table in 20 minutes? You can do just that by microwaving potatoes to minimize cook time while maximizing nutritional value. Use nonfat plain yogurt or fat-free milk and a healthy butter spread to keep the potato naturally nutritious. This dish also packs a powerful potassium punch with more than 640 mg per serving.
Prep time: 10 minutes
1 1/4 lbs. Russet potatoes*
Place whole potatoes (do not poke) into microwave-safe dish. Cover dish. (If covering dish with plastic wrap, poke small hole in plastic.) Microwave on HIGH for 10 to 12 minutes depending on strength of microwave. Use oven mitts to remove dish from microwave; carefully remove cover and mash well. Stir in yogurt, milk, butter spread and seasonings. Cook for a minute or 2 more to heat if necessary. Makes 4 servings.
*Yukon Gold, yellow or white potatoes can be substituted
Nutritional analysis per serving with skins:
OPRAH’S “HEAVENLY” FOOD MADE HEALTHY
(Editor’s Note: Reprinted from February 2, 2010 issue of Shine from Yahoo®, EatingWell magazine, October 2, 2009 http://shine.yahoo.com/channel/food/oprah-s-heavenly-food-made-healthy-518936/)
If I was stranded on a desert island and could eat only one food for the rest of my life, it would have to be potatoes. I never get tired of them. Apparently, neither does Oprah Winfrey. She’s been quoted as saying, “My idea of heaven is a great big baked potato and someone to share it with.”
Love her, and love potatoes—my ultimate comfort food. I’ve got plenty of great potato recipes to make the most of this versatile vegetable. And don’t let the low-carb craze deter you from enjoying potatoes. They’re high in potassium, vitamin C and offer fiber, too, especially when you eat them with their delicious skin.
Here are some of my favorite healthy potato recipes:
Loaded Twice-Baked Potatoes (see recipe below) – Potatoes are one of the great comfort foods, especially when stuffed with a satisfying mixture of lean ground beef and broccoli florets plus reduced-fat sour cream and Cheddar cheese. Add a tossed salad and you have a healthy and hearty meal that will leave you feeling good.
Catfish & Potato Hash – Hash isn’t just for corned beef. It’s also great made with catfish—or other flaky white fish. Any ham adds flavor to the hash, but we think a higher-quality smoked ham will give you the biggest flavor-bang for your buck. Serve with a poached egg on top and a green salad.
Warm Chicken Sausage & Potato Salad – This super simple bistro-style salad is substantial with potatoes, arugula and chicken sausage.
Oven “Fries” – Coated with olive oil and baked in a hot oven, these fries are soft and buttery inside and crisp on the outside—the perfect combination.
Loaded Twice-Baked Potatoes
4 medium russet potatoes
Makes 4 servings.
Per serving: 274 calories; 10 g fat (5 g sat, 4 g mono); 52 mg cholesterol; 24 g carbohydrate; 22 g protein; 2 g fiber; 514 mg sodium; 740 mg potassium. Nutrition bonus: Vitamin C (42% daily value), Zinc (27% dv), Potassium (21% dv), Calcium (19% dv).
GREAT POTATO NUTRITION PR
Recently, the media has been very kind to potatoes…
Family Circle (Feb 10).jpg
INTRODUCING THE USPB RESOURCE CENTER
The USPB Resource Center is a Web-based tool that provides the industry and retailers the data, tools and capabilities to work effectively and maximize potato category performance. Everything from category performance consumer insight research to packaging elements and merchandising support is located at this one online location. The Resource Center was officially launched in November 2009 with an industry-wide training session via a webinar. A contest was then launched at the 2010 USPB Winter Meeting and Potato Expo 2010 to generate excitement and usage of the site by the industry.
Register and Win! Anyone who accesses the site between January 1 and March 1, 2010 can enter the contest for a chance to win one of three iPod nanos®. Winners will be announced at the 2010 USPB Annual Meeting, March 9-12, in Denver!
SIZZLER JAPAN RENEWS
To build upon the launch of pumpkin mashed potatoes in October, Sizzler Japan launched mashed potatoes made with US dehy flakes on two new dishes: Steak with sautéed foie gras and steak with lobster. These launches are a direct result of one-on-one technical meetings with USPB Japan representatives, as well as ideas from the USPB mashed potato brochure which demonstrates the versatility of US potatoes, mashed potato trends around the world, as well as localized recipes.
BUILDING DEMAND THROUGH TRADE EDUCATION
The USPB recently conducted an educational seminar, promoting the benefits of dehydrated potatoes in bakery applications in Shenzhen, China. Shenzhen is one of China’s Special Economic Zones which has developed into a population of 14 million during the past 30 years. Its 2009 GDP reached US$ 114. 3 billion and with its close proximity to Hong Kong, the companies in Shenzhen are also open to new technologies and new applications, including those for the bakery sector.
Sixty two people from 34 companies attended the seminar where they learned about the various dehydrated potato products, as well as the benefits and applications related to baking. A live demonstration by Chef Alan Zou was given, highlighting six recipes utilizing US dehydrated potato flakes: Multi-layer steamed bread with mashed potato, Potato pizza, Baguette with potato, Star-shaped cake with potato, Pudding & smoothie with potato and Custard tart.
Chef Chou concluded US dehy was a good bakery ingredient with big market potential. He summarized with the following points:
“BETTER SPECS ARE BETTER” MESSAGE RESULTS IN UPGRADE BY RESTAURANT CHAIN
Based on training provided by the International Marketing representative in Central America, the restaurant chain Pollo Campestre in El Salvador decided to upgrade to a higher quality US frozen fry. They began serving the higher quality product in January and expect to see a three to five percent increase in sales as a result.
FROZEN POTATO PROGRAM SEARCHING FOR TECHNICAL EXPERT
The USPB is looking to hire a frozen potato technical expert to contribute their knowledge and experience to the Board’s work. The contracted individual or company should be able to carry out a project which includes analyzing the present technical aspects of the program and its messaging, with the objective of further enhancing the frozen potato program. Other duties will include creating new messaging, coordinating research, assisting with the development of promotional and technical training materials and programming, as well as hands-on frozen potato training of the USPB’s international staff and partners in the foreign markets. International travel is required. Please see attached Request For Proposal (RFP) for further qualifications and proposal requirements. Proposals are due to the USPB by March 1, 2010.
CONSUMER COOKING CLASSES TEACH KOREANS ABOUT USING US FROZEN POTATOES AT HOME
A cooking class, featuring US frozen potato recipes was recently conducted with VIP subscribers of Health Chosun, a monthly health magazine. The magazine has a circulation of 100,000 copies and is published by the largest media group in Korea, Chosun Ilbo Group. Held December 15 at the Sookmyung Women’s University Cultural Center, the cooking class was for moms & kids. The class featured healthy recipes for kids made with US frozen potatoes. The featured recipes were a Hash Brown Sandwich, an Herb & Garlic Potato Salad, a Baked Potato Boat and a Baby Baker Potato Skewers. The cooking class is featured in the January issue of Health Chosun.
Two additional consumer cooking classes were conducted at the cultural center of the GS Department Store/GS Mart chain. These classes featured recipes for a open quesadilla with Hash Browns and a chicken wrap with shoestring fries.
©2010 United States Potato Board