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|Chip-Stock/International||DON’T MISS THIS EXCITING OPPORTUNITY!|
|Frozen/Retail/International||US FROZEN POTATOES FEATURED PROMINENTLY IN NEW BAKED GOODS IN KOREA|
|VARIETIES OF US FROZEN POTATO PRODUCTS KEEP EXPANDING AT RETAIL IN MALAYSIA|
|US FROZEN POTATO PRODUCTS EXPANDING THEIR PRESENCE IN THE PHILIPPINES|
|Frozen/Foodservice/International||US FROZEN WEDGES ADDED TO MENU IN KOREA|
|CHILDREN IN MALAYSIA HAVE US FROZEN POTATOES TO SMILE ABOUT|
|NEW CHANNELS AND NEW CUSTOMERS OPEN UP TO US FROZEN POTATO PRODUCTS IN THE PHILIPPINES|
|Frozen/International||CONSUMERS IN KOREA NOW KNOW US FROZEN POTATO PRODUCTS ARE NUTRITIOUS|
|Dehy/Foodservice/International||US DEHYDRATED MASHED POTATOES NOW ON RESTAURANTS IN THE PHILIPPINES|
|Consumer Nutrition Public Relations/Domestic||POSITIVE POTATO NUTRITION PRESS|
|USPB RELEASES REVISED POTATO NUTRITION HANDBOOK|
|LATEST USPB RESEARCH DRAWS TREMENDOUS MEDIA ATTENTION|
|Domestic Marketing/Industry Communications||USPB DOMESTIC MARKETING & INDUSTRY COMMUNICATIONS LAUNCH NEW GROWER-DIRECTED AD CAMPAIGN|
|Industry Communications||ON THE RADIO, ON THE INTERNET: THE “US POTATO UPDATE”!!|
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DON’T MISS THIS EXCITING OPPORTUNITY!
Interested in exporting chipping potatoes? The United States Potato Board (USPB) will be organizing a trade mission to Vietnam for US chip potato growers. This is your opportunity to meet and build relationships with chip manufacturers in Vietnam and see their facilities first hand.
The trade mission to Vietnam will be held December 4-10, 2011. See the attached registration form for a tentative schedule of activities.
US growers attending this trade mission will be responsible for their airfare and other expenses, except as noted on the registration forms.
If you are interested, please contact USPB International Chip-Stock Marketing Manager Sarah Mahler at email@example.com or 303-873-2334.
US FROZEN POTATOES FEATURED PROMINENTLY IN NEW BAKED GOODS IN KOREA
Mealo Bakery, a popular window bakery in Changwon, launched a new bread item – Black Rice and Herb Bread with Potato Topping, using two kinds of US frozen potato items – frozen battered bites and frozen shreds. This is a direct result of USPB Korea’s frozen potato sampling program done in the last marketing year. USPB Korea developed bakery recipes using various frozen potato products and generated articles in Monthly Bakery, inviting any interested bakers to request frozen potato samples through the USPB Korea website. Mealo Bakery is one of the sample recipients of this program, and after they received the samples, they wanted to get the contacts for product supplies and the USPB provided distributors and wholesalers of US frozen potato products to them.
Additionally, Dilly Dally, an upscale bakery chain with five stores in the Seoul metropolitan area, launched a new product, Potato Bread, using both US frozen potato mash and US dehydrated potato dices as fillings. It is a result of the recent USPB Korea bakery recipe advertorials and sampling program, and this new item is already attracting popularity and has been picked up in many blogs and internet cafes.
VARIETIES OF US FROZEN POTATO PRODUCTS KEEP EXPANDING AT RETAIL IN MALAYSIA
Cold Storage supermarket has added two new US specialty cuts into all 19 of their outlets: Extra Crispy Golden Crinkle and Golden Crinkle. They were previously selling seven varieties of frozen potatoes. According to their outlet managers, sales have been very encouraging at all 19 outlets.
US FROZEN POTATO PRODUCTS EXPANDING THEIR PRESENCE IN THE PHILIPPINES
US frozen potatoes are now available in 100 new stores in Metro Manila. Hau San Wan Food Mart Inc., a distributor of US frozen potato products who attended the 2010 USPB importer/distributor RTM, has been aggressively expanding its sales network ever since. This distributor is now selling three different types of retail packages: straight cut, crinkle cut and wedges to the following supermarkets: SM Supermarket – 30 outlets; Robinsons Supermarket – 50 outlets; Landmark – 2 outlets; Unimart – 1 outlet; Rustans – 17 outlets.
US FROZEN WEDGES ADDED TO MENU IN KOREA
Kyochon Chicken, the second biggest chicken fast food chain in Korea, with about 1,000 stores nationwide, launched a new US frozen potato menu item – wedge potatoes as a side dish. The launch occurred in September and was supported with a big campaign through advertising in various media and social networking sites.
CHILDREN IN MALAYSIA HAVE US FROZEN POTATOES TO SMILE ABOUT
“Marrybrown”, one of the largest QSR chains in Malaysia with 90 outlets, introduced a new cut of US frozen potato to their regular menu. This new frozen potato item, called Smiley, is targeted to kids due to their attractive design, and retail at RM 2.50 or US$0.86 for a six piece serving.
NEW CHANNELS AND NEW CUSTOMERS OPEN UP TO US FROZEN POTATO PRODUCTS IN THE PHILIPPINES
As a result of the USPB participation in the USDA Fine Foods Show in Cebu Philippines in June 2011, US frozen potato products are being offered in new channels and are now on the menu of a number of new restaurants. Hotel Elizabeth in Cebu started using Hash Browns for their breakfast menu in August. Gorman’s Café, a high end café establishment located in an exclusive school for girls in Cebu, is now using Munchers, Basket Weave, and Hash Browns. My Joy Food House attended the Menu Development Seminar at the show and has since switched to US Straight Cut from local fresh potatoes. Munch Potato, a kiosk operation located at Cebu Doctors University, added Hash Browns to their line, which includes Straight Cuts and Loop/Curly. Finally, Chicken Charlie, a chain of four stores in Metro Manila, switched to US frozen wedges from local fresh potatoes.
CONSUMERS IN KOREA NOW KNOW US FROZEN POTATO PRODUCTS ARE NUTRITIOUS
USPB Korea recently released a press release about the nutritional benefits of potatoes and recipe recommendations for US frozen potatoes to stimulate appetites during the prolonged rainy season. As a result, three consumer recipe recommendation articles, using frozen potatoes, were generated in August: Morning Roll with Mashed Potato and Cream Cheese in the monthly Essen; Lunch Box with Wedge Potatoes in the monthly Yeosung Chosun; Soy Sauce Baby Baker in the monthly Woman Sense. The three articles had a total circulation of 340,000.
US DEHYDRATED MASHED POTATOES NOW ON RESTAURANTS IN THE PHILIPPINES
Restaurant 9501, a high-end restaurant catering exclusively to officers, employees, talents and affiliates of ABS-CBN, the country’s largest telecommunications network, with over 1,500 employees at its main office in Quezon City, was introduced to US dehy in 2009 at the USPB booth at AFEX, but learned about dehy’s “instant mashed potato” application after a USPB Chefs Seminar in April 2011. Executive Chef, Myrna Segismundo, was a participant at the seminar where she received samples to test, as well as guidelines on rehydration. She was impressed with the convenience of US dehy for mashed potatoes and agreed, taste-wise, US dehy more than makes the grade. Restaurant 9501 started using US dehy Standard Granules as a mashed potato side to menu items like Lamb Chops and Creamy Chicken Casserole, replacing rice and bread as the sides for these dishes.
Claudia’s Kitchen attended the USPB Catering Seminar held in January 2011. The company’s owner and head chef learned about US dehy and got to appreciate its benefits through the hands-on seminar. The restaurant now has a Mashed Potato Bar in their school cafeterias. They use Standard Granules, rehydrated with equal amounts of water and milk.
POSITIVE POTATO NUTRITION PRESS
A new potato feature, “spud-tacular! Turn humble potatoes into uber tubers with a little know-how”, appears in the new Healthy Cooking magazine from Taste of Home! The nutrition information in the first paragraph, storage and cleaning tips and healthy potato recipes are all spot-on with USPB messages. And check out the entire page on their website dedicated to potatoes: http://www.tasteofhome.com/Recipes/Ingredients/Potato-Recipes.
USPB RELEASES REVISED POTATO NUTRITION HANDBOOK
New science about potatoes and their role in human health and nutrition is of great interest and use to the USPB, as well as the entire potato industry. That is one reason the USPB invests in new and continuing research, annually.
In 2008 the USPB developed and published the “USPB Potato Nutrition Handbook” (PNH), which has become a foundational resource for many. Just in time for the American Dietetic Association’s Food and Nutrition Conference and Expo, the USPB is pleased to announce the release of the 2011 edition of the PNH.
This edition still contains 62 beautiful pages of all-things-potato documentation, with in-depth nutrition research as the anchoring information. New additions include both USPB-commissioned and non-commissioned research which serve to fortify the following sections: resistant starch, antioxidant profiles, Glycemic Index, satiety and weight management, Type 2 Diabetes and Potatoes in the American Diet. The book continues to give an overview of potato history, buying and storage, potato types, and even trends in foodservice. For those looking for editorial inspiration, a calendar and a selection of potato recipes is also included.
If you use this tool on your website as a PDF, please replace the 2008 version with this one. If you would rather link, please link to http://www.potatogoodness.com/Content/pdf/PPNHandbook_Final.pdf. Please feel free to pass it along to anyone who might benefit from the information: nutritionists, doctors, nurses, foodservice professionals, media and other industry contacts.
For more information on the USPB Potato Nutrition Handbook, please contact USPB Public Relations Manager Meredith Myers at firstname.lastname@example.org or (303) 873-2333.
LATEST USPB RESEARCH DRAWS TREMENDOUS MEDIA ATTENTION
The USPB’s recently released research, “Potatoes are the largest and most affordable source of potassium of any vegetable or fruit,” has drawn a flurry of media attention. To-date, the NHANES research has been covered by 231 media outlets for a total of 20 million impressions to-date.
On September 27, the USPB officially announced new research which demonstrates potatoes are the largest and most affordable source of potassium of any vegetable or fruit. The USPB kicked-off the announcement with a media blitz at the American Dietetic Association’s (ADA) annual Food & Nutrition Conference & Expo (FNCE) held September 24-27 in San Diego, CA, where the research was presented at a poster session. The annual conference represents the world’s largest gathering of food and nutrition experts – 9,000+ registered dietitians, policy makers, health-care providers, researchers and industry leaders.
During the conference, the USPB hosted a private lunch event featuring Dr. Adam Drewnowski, lead researcher on the study, for 13 highly influential media RDs at Searsucker, a very trendy new restaurant in San Diego and headed by “Top Chef’s” Brian Malarkey. The RDs in attendance represented dozens of national publications and media outlets including Health, Eating Well, WebMD.com, SELF, Parents, Family Circle, Relish, Cooking Light, Fitness, Shape, SheKnows.com, Food Network, FitTV, HealthCastle.com and a host of others.
Also while at FNCE, the USPB participated in the “What’s in Store” Supermarket RD event, a networking reception and dinner specifically targeted to supermarket registered dietitians. The team served up Crab-Filled Potato Bites while networking and sharing the new research with this important audience of approximately 30 supermarket dieticians.
On the 27th, the research was presented at a poster session during FNCE and a press release was distributed at the same day on the national wire and through EurekAlert! (an online, global news service operated by the American Association for the Advancement of Science (AAAS), the world’s largest, general scientific society). Coverage highlights resulting from the press release distribution include: UPI.com, MedicalNewsToday.com, AllHeadlineNews.com and the Sacramento Bee and substantial social media buzz. While at FNCE, the USPB also secured a meeting for Dr. Drewnowski with Food-Navigator.com, which resulted in an immediate placement on the highly-trafficked website featuring the NHANES results and potato nutrition.
The USPB team continues to target top-tier health and nutrition reporters with the new research. As a result of the launch activities and media outreach efforts, positive feedback has already been received from many members of the media:
For more information on the NHANES Research, please contact USPB Public Relations Manager Meredith Myers at email@example.com or (303) 873-2333.
USPB DOMESTIC MARKETING & INDUSTRY COMMUNICATIONS LAUNCH NEW GROWER-DIRECTED AD CAMPAIGN
Designed to spotlight and explain the five main areas of work conducted by the USPB’s Domestic Marketing Team, a series of five new ads have been created by USPB agency partner Sterling Rice Group to very clearly and succinctly illustrate how grower dollars are being invested by USPB Domestic Marketing to “Maximize Return on Grower Investment.”
The first of the ads appeared in the August issue of Potato Grower magazine, and the series will rotate in both Potato Grower and Spudman magazine through March 2012.
The ad topics and headlines are:
ON THE RADIO, ON THE INTERNET: THE “US POTATO UPDATE”!!
©2011 United States Potato Board