The United States Potato Board (USPB) is the nation’s potato marketing organization.  Positioned as the “catalyst for positive change,” we are the central organizing force in implementing programs that will increase demand for potatoes.  We provide the ideas, information, tools and inspiration for the industry to unite in achieving common goals.

Anchoring our grower-directed programs is a strong foundation of market and consumer research and analysis, critical information used to understand the business environment for potatoes. 

The current long range plan recognizes growth in the potato industry will come from innovation, consumer-based offerings developed from research and new markets.  Without innovation and new markets, there will be few growth opportunities.  Current programs and strategies reflect that resolution, and as executed, will work toward achieving a maximum return on grower investment.

Long Range Plan of the US Potato Board

Mission & Goals

Board Members

Staff Directory

History/Background

Funding/Assessment Information

Potato Industry Info

Articles of Governance

Forms/Reports

FY 2007 Audited Financials