Table-Stock Potato Marketing

Domestic

Six years of research has proven the strategy of responding to consumer needs is vital to increasing demand for potatoes.  By doing so, the industry can grow the category and boost profits for potato producers.  Please visit our Retail Marketing section to read more about how the USPB is reconnecting the potato category with consumers.

Convenientized Recipes Using Fresh Potatoes---Developed by the USPB’s Food Innovation Marketing Partner, Turover Straus, here are 21 recipes that will enable consumers to quickly and conveniently prepare one-dish meals and side dishes using potatoes. Most recipes are for the microwave and a few for the stove-top and outdoor grill. All are designed to “convenientize” the fresh potato to fit today’s lifestyles! Enjoy!!!

>> USPB Convenientized Recipe Card Photos

International

Since its inception in July 2002, the USPB International Table-Stock Program has generated positive sales growth.  The keys to the program’s past success are building market awareness of the availability of US table-stock potatoes and responding to consumer research aimed at better understanding perceptions in target countries.  Please visit our International Table-Stock Marketing section to read more about how the USPB is developing and increasing markets for US table-stock exports.