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Over the past seven years, the USPB International Marketing Program has grown tremendously in scope. The program shifted from one primarily focused on frozen fries to now include:
The International Marketing Program significantly increased its involvement in market access work, as greater access to markets is key to increased exports of all potato products. Also on the list of industry priorities is inclusion of dehydrated potatoes into US government international food aid programs. Additionally, food safety and other issues management work have assumed a much greater role in the USPB’s international work.
Programs to broaden the awareness of US potatoes and potato products in a wide range of international markets have been very effective. In fact, exports are poised for their third consecutive year of expansion. Issues management work has most been effective in diffusing problems and potential barriers to getting US product back into key global markets. Market access work has also been very effective in opening completely new markets to US potatoes and greatly improving access to others. The international food aid initiative has begun to return dividends, as the effectiveness of the product in these programs overcomes a reluctance to change.
To learn more about how the USPB is expanding foreign markets and increasing use of US potatoes and potato products, please visit specific program pages:
Table-stock
Frozen/fries
Chip-stock
Dehydrated potatoes
Seed potatoes
The Global Database
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