Mission Statement

The mission of the United States Potato Board is to increase demand for potatoes and potato products through an integrated promotion program, thereby providing US producers with expanding markets for their production.

Long Range Goals

• Increase usage of US potatoes and potato products
• Expand markets
• Improve the competitive position of potatoes and potato products
• Present a favorable image of potatoes to the public

NEW!! 2013 USPB Corporate Brochure